Deliver Great Service
- Make customer service a competitive advantage through memorable, personalized experiences.
- Take care of employees first so they can take care of customers.
- Build trusting relationships over time.
- Identify your ideal customer archetype.
- Continuously improve service offerings.
- Remain honest always.
- Integrate simple processes and helpful technology.
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In the 2022 book Broken to Better: 13 Ways Not to Fail at Life and Leadership, CEO of Branded Group Michael Kurland candidly shares every step of his own entrepreneurial odyssey—selling everything he owned, driving across the country to launch his new business, and ultimately building a purpose-driven culture that aligns purpose with profit. Along the way, Kurland distills a lifetime of experience down to its purest essence.
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