Creating Focus, Urgency, and Accountability

The 12 Week Year offers a proven strategy to increase productivity by treating each 12 week period as its own "year" for goal setting and planning. The authors make the case that stretching goals over 12 months dilutes focus and urgency, while setting 3 month goals creates the optimal timeframe for executional sprint. To leverage the power of the 12 week year, you select your most important annual goals, make them 12 week objectives, and break them down into weekly actions.

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