Finding Your 12 Week Focus
Not everything fits in a 12 week year. Identify 3 to 7 top annual goals, determine key activities for each, then select the most critical goal with tangible targets for your first 12 week plan.
- Keep plans simple but thorough.
- Don't overreach beyond capacity.
- Assign metrics for weekly and quarterly reviews.
- Use rock (critical), pebble (nice-to-have) prioritization to focus efforts on your rocks.
- Let urgency and accountability drive achievement.
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The 12 Week Year offers a proven strategy to increase productivity by treating each 12 week period as its own "year" for goal setting and planning. The authors make the case that stretching goals over 12 months dilutes focus and urgency, while setting 3 month goals creates the optimal timeframe for executional sprint. To leverage the power of the 12 week year, you select your most important annual goals, make them 12 week objectives, and break them down into weekly actions.
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