Proactively brainstorm a wide diversity of possible options and alternatives so great choices emerge through considering breadth. Don't default to only the obvious ideas. Bring in outsider perspectives.
Produce a large menu from which the best solution can emerge.
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In Creating Great Choices, Riel and Martin provide a framework for making wise strategic decisions by generating multiple options and carefully assessing them before committing to a final choice. They outline techniques to avoid narrow either/or thinking.
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