”Redundancy in exposure can turn skepticism into belief."
Repeated exposure to an idea from different sources increases its acceptance.
Marketing or innovation campaigns should leverage redundancy.
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With 25 years in marketing, brand strategy, and mental fitness coaching, I focus on societal change, self-mastery, and fostering community to build a regenerative Africa. "The world is changed by your example, not by your opinion." - Paulo Coelho
Damon Centola's "Change" and its elucidated ideas provide invaluable insights into the underlying dynamics of societal change, offering businesses a blueprint for driving impactful innovation and growth in a complex world.
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