Imagine you’re a product designer designing a new washing machine. Although it’s a common household appliance, your washing machine will need new features so it stands out from the competition. But for your users to be able to understand these new, unfamiliar features, you’ll have to take their psychology into consideration.
Users engage with a product on three different psychological levels.
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Good design uses human psychology to create products adapted to users’ needs and desires. Human-centered design focuses on creating products for the users, and helps users learn how to use a product, avoid dangerous errors and bring users and technology closer together.
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