I'm pretty awesome!

If you say the phrase ‘virtue signaling’ nowadays, the chances are you’ll be met with people becoming increasingly defensive, claiming that everything has to be picked apart and overanalysed. However, that’s not the case. This article is going to unpack what exactly virtue signaling is, discuss why it’s so dangerous, and offer some examples of everyday virtue signaling from both the wider public and public organisations.

So, what is virtue signaling?