Oh, that's the name of that annoying thing people do?

Virtue signaling is defined at the act of publicly expressing opinions in order to demonstrate that you are a good person. However, this has become muddied with placing more importance on the appearance of moral correctness, than the correctness itself.

There are of course some instances in which claiming that a person or organisation is virtue signaling is untrue, however there are many cases in which good is only done at the bare minimum level, and it’s only done in order to receive praise. This is dangerous virtue signaling.