AYESHA SIDDIQI

The consumer needed to be made more aware of what made coffee worth the price. So there needed to be a type of coffee to appeal to every person: Coffee for the aficionados, the penny-counters, those on-the-go, and the senior community who were already strong supporters. Coffee was meant to permea...

You don’t know your past selves. The older you get, the more you think you understand yourself as a younger person. You have probably forgotten how you were influenced then and might still have the same values. 

For instance, you might think that a priority as a child was to fit it. But,...