What your user expects from your service when they arrive at it is very often not the same as the service you provide.
What’s important isn’t the scope of what you provide, but whether or not the part of the journey you provide helps your user to reach their ultimate goal.
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An effective communicator and business analyst with an inquisitive mind, strong analytical, problem-solving, and decision-making skills
Services in the internet age are not only defined by the user who’s looking for them but composed of ‘small pieces loosely joined’
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Similar ideas to Consider all of the steps involved in helping our users to meet their end goal
This is the one ‘intentional’ dead end your user might face – where someone has a situation that simply doesn’t fit your service. For example, someone lives too far away for you to deliver to them, or doesn’t meet the criteria your service has set out for another reason.
Although your servi...
More often than not, these aren’t too far off from each other.
For example, you might be talking about setting a goal of optimizing conversion rate on a registration page by X%. Said another way, what you’re trying to do is to remove the barriers that make it hard for users to sign up ...
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