Reacting to the Media

Marketing effects take place over an extended period of time.

Marketing moves often show the same phenomenon: Long-term effects are often the direct opposite of short-term ones.

In the short term, a sale increases business, but in the long term, sales educate custom...

Optimism and pessimism go hand in hand. In finance, we are told to save like a pessimist and invest like an optimist. The short term is full of setbacks, problems, breakages, depressions, pandemics, errors, but if you can stick around long enough, you can experience long-term growth.

If we focus on what matters to us in the long run, and what impacts our career, we will find that the fear of failure or the ‘internal feeling of intellectual phoniness’ is trivial.

Setting our eyes on long term goals and vision removes the temporary feelings of unworthiness.