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Embracing Imperfection
"concepts were launched before they had been perfected and then improved as they went along."
Don't be afraid to launch you ideas before perfection. The beauty lies in the process, where imperfect launches become the stepping stones to perfected outcomes. An example given in the book is Starbucks. "Starbucks embraced imperfection. They introduced new concepts quickly. Whether an iced caramel macchiato or a new store design, concepts were launched before they had been perfected and then improved as they went along"
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Produce A Lot Of Results
A quote from the book, "Not all of Dali's designs, films and experiments in different mediums were a success, but enough worked for him to become respected"
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Doubt Can Be Useful, Don't Be Scared Of It
"He doubted everything, constantly, because he realised that if we didn't have doubt, we would not have any new ideas."
"being unsure gives you chance to improve the situation."
Since I read those sentences, I welcome doubt when it comes, I see it as room for improvement.
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Innovation Inspired By Nature
If you want to be inspired to create, you can observe nature and get ideas. Many devices were inspired by nature.
Velcro (Inspired by Burrs):Swiss engineer George de Mestral invented Velcro after observing how burrs stuck to his dog's fur. The hook-and-loop fastener mimics the way burrs att...
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Quickly Acting On Your Ideas
"A great idea is electrifying and exhilarating. It has energy but no matter how strong the idea, if you sit on it it get cold."
"The minute we lose momentum, we lose the thread. Our inner critic awakens"
"When it comes to execution, the key is to get moving - and keep moving.
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