Embracing Imperfection

"concepts were launched before they had been perfected and then improved as they went along."

Don't be afraid to launch you ideas before perfection. The beauty lies in the process, where imperfect launches become the stepping stones to perfected outcomes. An example given in the book is Starbucks. "Starbucks embraced imperfection. They introduced new concepts quickly. Whether an iced caramel macchiato or a new store design, concepts were launched before they had been perfected and then improved as they went along"