How The Brain Works - Deepstash
How The Brain Works

How The Brain Works

In terms of users interacting with products you can distill down the brain function in 4 main shortcuts:

  1. Filter information: We have space for only few things in our memory hence we filter out most of the information.
  2. Take Action: Our brain tries to be efficient and to act fast, it tends to take cues from our past experiences
  3. Rationalise Decisions: When we are dealt with information we tend to fill in the gaps to make more sense.
  4. Remembering: We need to remember information to build a mental model of the world which evolves as we pass through life.


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