How The Brain Works
In terms of users interacting with products you can distill down the brain function in 4 main shortcuts:
- Filter information: We have space for only few things in our memory hence we filter out most of the information.
- Take Action: Our brain tries to be efficient and to act fast, it tends to take cues from our past experiences
- Rationalise Decisions: When we are dealt with information we tend to fill in the gaps to make more sense.
- Remembering: We need to remember information to build a mental model of the world which evolves as we pass through life.
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A new way to think about product management using concepts of cognitive science and human psychology
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