In terms of users interacting with products you can distill down the brain function in 4 main shortcuts:
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A new way to think about product management using concepts of cognitive science and human psychology
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Similar ideas to How The Brain Works
Every moment that we are alive, our brain utilizes concepts to simulate the surrounding environment, practically creating ‘our’ world.
At any given moment, our brain tries to reconstruct, guess or compute what’s happening in the world using simulation. The...
We experience and interpret the world around us based on what we already know, even though sometimes what we know is flawed. Our brains find shortcuts to overcome the thinking problem by relying on thoughts already stored in our minds, called schemas. Schemas do ...
Daniel Kahneman, Nobel prize winner, explains how our mind has 2 modes:
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