Key elements of innovation design brief - Deepstash

Key elements of innovation design brief

  • Problem hypothesis: summarizes a situational or contextual analysis of the proposed problem and target end-user population. 
  • Stakeholder map: key individuals or groups that have a stake in, directly influence, or are impacted by the assumed problem.
  • Stakeholder motivations: the goal-oriented drivers behind human decision-making and action
  • Target end-user population: a group that shares similar characteristics and is an intended audience for product, service, or process design research.
  • Project team schedule: who will lead which task on which day and over what timeframe.
  • References and sources

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hserednytska

An effective communicator and business analyst with an inquisitive mind, strong analytical, problem-solving, and decision-making skills

“Business Design is like therapy for your business”— Starbucks executive

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