Primary research involves direct engagement with the intended end-user or research subject population. (observation, interviews, focus groups, online chat rooms, questionnaires and surveys)
Secondary research involves reviewing and analyzing information from primary research activities. (document analysis of print or digital media reports, whitepapers, and industry reports)
Tertiary research involves referencing or citing summaries of completed analyses sourced from third-party primary and secondary research. (industry reports, mass media published articles, Wikipedia, etc)
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