People: the demographics, roles, behavioural traits, and quantity of people in the selected environment.
Objects: the items people are interacting with, including furniture, devices, machines, appliances, tools, etc.
Environments: the visual observations about the place and space (i.e. architecture), lighting, furniture, temperature, atmosphere, etc.
Messages: the words and language overheard, and the environmental messages or signage.
Services: the organization’s offers (as services) which the target population is interacting with, within the selected feld study context.
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An effective communicator and business analyst with an inquisitive mind, strong analytical, problem-solving, and decision-making skills
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