The Two Paradigm shifts
- Personality ethic: This paradigm argues that success comes from learning a series of tricks and techniques. It says that if you talk the right way or complete the right tasks, you’ll achieve your goals. This advice is attractive – but it often leads to rather superficial changes that don’t make a fundamental difference.
- Character ethic: This approach argues that there are underlying principles to success. These principles aren’t specific to any one situation. They’re deep, unchanging truths about the world. If we align our inner character with these rules, we’ll achieve lasting results.
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