Make them an offer they can’t refuse

To generate engaged leads, create an irresistible core offer that solves a problem for your target market. Develop a lead magnet, like a free offer or sample, that introduces leads to your core solution. Craft the lead magnet around revealing a problem, providing a sample, or solving an early step in a process.

Market test different options and make it easily accessible on various platforms. This strategy will help generate highly engaged leads and attract your dream customers.