Leverage your leads

In business, leverage means maximizing your results by harnessing the power of others. Leverage your customers through referrals and incentives. Transform your employees into lead generators by training them on your outreach process. Utilize advertising agencies, even if it comes at a cost, by documenting their strategies and training your in-house team.

Finally, build an affiliate army by partnering with influencers and companies who reach your target market. Focus on your core outreach while simultaneously leveraging the promotion power of others to generate more leads and sales.