Stop strategizing and start doing

Now that you understand the fundamentals of lead generation, it's time to put them into action. Give yourself permission to fail and set aside a budget for testing and experimentation. Test a wide variety of strategies to find what works for your business. Expect a low success rate, but with enough testing, even a 1 percent winner can deliver massive results. Keep rapidly testing and double down on what is effective.

Connect with leads at massive volumes across channels. Prioritize warm outreach, add free content, leverage advertising agencies, and test paid ads to expand your reach.