It's not enough to know the concept. The point is to actually put it in use
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The whole book is about a guy named John, who feels very lost in life, and suddenly he stumbles upon a café, where he has very deep conversations with 3 people - Casey, Mike and Ann. Eventually as he talks to them, the conversations profoundly change his perspectives on life.
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“You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action.”
You can read every productivity tip out there and you can adapt the routines of geniuses, but it's completely pointless if you don't know yourself well enough to put the correct advice into practice.
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