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How did K-Pop conquer the world?
K-Pop Magic
K-Pop, or Korean pop music, became a rage across the world in the last few decades. It is now a multi-billion dollar industry.
It started when in 1992, a band Seo Taeji & Boys created history by being on top of the record charts for 17 weeks. Now bands like BTS are globally renowned and give competition to Drake in sales figures.
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K-Pop Magic
K-Pop, or Korean pop music, became a rage across the world in the last few decades. It is now a multi-billion dollar industry.
It started when in 1992, a band Seo Taeji & Boys created history by being on top of the record charts for 17 weeks. Now bands like BTS are globally renowned and give competition to Drake in sales figures.
Breakthrough Years
In the late 90s, K-Pop started getting international fame when artists like Clone made it to China and other Asian countries. Then in 2002, during the soccer World Cup, BoA topped the charts in Japan.
In 2008, K-Pop made strides across the western world with the advent of Facebook, Twitter and Youtube, making itself available on international platforms.
Gangnam Style
The perfect storm happened in 2012, when a Korean record by Psy, became an international Youtube phenomenon with over 1 billion views at that time(now 3.5 billion views).
K-pop wasn’t just a flash in the pan, and the Korean music producers knew how to package catchy music, doll-face models as stars, colourful backgrounds and great dance moves
Manufactured Pop
Pop music is manufactured all over the world, but in South Korea, things are a bit extreme. Kids as young as 10 are spotted, recruited and groomed to become future pop stars.
The kids are trained in a military-style regime, where they train for up to 18 hours a day. Once the kids hit stardom, they sometimes cannot even afford more than two hours of sleep.
Hallyu..
.. or the Korean culture wave has been extremely influential, successful and therefore ripe for control by the ‘Establishment’, which is the South Korean business and political leaders. The government, sensing the huge opportunity to expand the South Korean influence and soft power status abroad, started to back the music industry, giving it tax benefits.
Success At Any Cost
K-Pop popularity and hysteria among the young have led to a rise of other popular industries like the beauty industry while also boosting the attraction towards cosmetic and plastic surgery for young people influenced by the K-Pop stars.
K-Pop continues to thrive and marketed for the billions of dollars it generates, often at an ugly cost.
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Origins
The Original K-Pop Stars, The Kim Sisters, were a hit in the U.S. back in 1959.
In the mid-90s, Seo Taiji & Boys became the first ‘modern K-Pop’ stars. K-Dramas or Korean soaps also started gaining traction in Asia and beyond. The South Korean government started exporting popular media culture as an economic initiative, making it a major source of foreign revenue.
EXO BTS and Psy
K-pop has slowly taken over the globe with slick production, military-level discipline and years of training for the promoted pop stars. Boy bands like EXO, which debuted in 2011, were dizzyingly successful due to state-level backing and control.
Psy’s record ‘Gangnam Style’ became an international craze, garnering 3.5 billion Youtube views and praise from UN Secretary-General Ban Ki-moon.
Boy-band BTS became best-selling artists worldwide, earning USD 4.65 billion in 2019 for their country.
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