References - Deepstash
References

References

  • Berger, J. (2013). Contagious: How to Build Word of Mouth in the Digital Age. Simon & Schuster.
  • Zaltman, G. (2003). How Customers Think: Essential Insights into the Mind of the Market. Harvard Business Review Press.
  • Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins.
  • Cialdini, R. B. (2006). Influence: The Psychology of Persuasion. HarperCollins.
  • Petty, R. E., & Cacioppo, J. T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. Springer.

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