References
- Berger, J. (2013). Contagious: How to Build Word of Mouth in the Digital Age. Simon & Schuster.
- Zaltman, G. (2003). How Customers Think: Essential Insights into the Mind of the Market. Harvard Business Review Press.
- Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins.
- Cialdini, R. B. (2006). Influence: The Psychology of Persuasion. HarperCollins.
- Petty, R. E., & Cacioppo, J. T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. Springer.
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In the ever-evolving landscape of business and human interaction, the nexus of psychology, communication, and marketing forms a dynamic and intricate tapestry. Understanding the human mind, its motivations, and the nuances of effective communication is the key to creating successful marketing strategies that resonate with audiences.
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