A common misconception in growth marketing is that more users always equal better outcomes. However, attracting users through incentives can lead to negative selection—where the additional users are less qualified and more discount-oriented, ultimately diluting the quality of the user base and impacting the long-term health of the product.
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Why the worst users come from referral programs, free trials, coupons, and gamification
andrewchen.com
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ぬ-shaped person: Passionate learner having diverse interests. Tech entrepreneur. Obsessive optimizer. Uncomfortably skeptic and curious. Suffering from tsundoku.
Great article that provides a critical perspective on the effectiveness of referral programs, free trials, coupons, and gamification in attracting quality users.
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