Referral Programs: A Double-Edged Sword - Deepstash
Referral Programs: A Double-Edged Sword

Referral Programs: A Double-Edged Sword

While referral programs can boost user numbers, they often attract users looking for quick gains rather than long-term engagement. This leads to lower engagement rates and higher instances of fraud, challenging the initial financial models that justified these programs and underscoring the importance of targeting the right kind of user growth.

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kerem

ぬ-shaped person: Passionate learner having diverse interests. Tech entrepreneur. Obsessive optimizer. Uncomfortably skeptic and curious. Suffering from tsundoku.

Great article that provides a critical perspective on the effectiveness of referral programs, free trials, coupons, and gamification in attracting quality users.

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