Uber's extensive experience with referral programs reveals a nuanced picture: while driver-side referrals attracted motivated users, rider-side referrals often brought in discount-seekers, leading to a misallocation of millions in marketing spend. This underscores the importance of understanding the different impacts of referral incentives on various segments of your user base.
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Why the worst users come from referral programs, free trials, coupons, and gamification
andrewchen.com
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ぬ-shaped person: Passionate learner having diverse interests. Tech entrepreneur. Obsessive optimizer. Uncomfortably skeptic and curious. Suffering from tsundoku.
Great article that provides a critical perspective on the effectiveness of referral programs, free trials, coupons, and gamification in attracting quality users.
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