Lessons from Uber's Referral Experiences - Deepstash
Lessons from Uber's Referral Experiences

Lessons from Uber's Referral Experiences

Uber's extensive experience with referral programs reveals a nuanced picture: while driver-side referrals attracted motivated users, rider-side referrals often brought in discount-seekers, leading to a misallocation of millions in marketing spend. This underscores the importance of understanding the different impacts of referral incentives on various segments of your user base.

8

121 reads

CURATED FROM

IDEAS CURATED BY

kerem

ぬ-shaped person: Passionate learner having diverse interests. Tech entrepreneur. Obsessive optimizer. Uncomfortably skeptic and curious. Suffering from tsundoku.

Great article that provides a critical perspective on the effectiveness of referral programs, free trials, coupons, and gamification in attracting quality users.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates