Why #1: Capture Everything

It’s tempting to think that all the good ideas must be taken by now and that there is no possible way to make any new positive contribution.

However, the story of every good idea, every new project, every novel starts with: There was a bad idea. And then there was a better one.

As Simon Sinek says, it starts with ‘why .’ Occasionally, we start with one vision in mind and end up moving so far away from why we started a business, job or relationship in the first place that we end up lost and questioning our decisions and actions.

Maybe you can’t remember t...

• Innovation is nearly always a gradual thing. Eureka moments are rare and possibly non-existent. 
• It is because of human nature and the intellectual property system that innovation is often described as heroic breakthroughs. It is all too easy and tempting for whoever makes a ...