Utilizing TikTok's Phenomenon

In the dark days of the pandemic few years ago, digital activity and engagement suddenly exploded. Our social energy, which had been restricted to movement, found an outlet in social media. YouTube, visualized podcasts, and video-based content on Instagram and TikTok explode, creating a mass market of worldwide escapism to a more composed psychological condition.

Beginning as a mere consolation for the malaise, viral dances became an established routine. It infiltrated Indonesian daily life. Gen Z in particular, the self-proclaimed digital natives, have certainly experienced this dynamic.