VIKTOR E. FRANKL

Simply being exposed to something repeatedly can increase our liking or preference for it. Whether it's a song, a person, or a brand, familiarity breeds fondness, as our brains become more comfortable and accustomed to the stimulus over time.

Despite our tendency to overestimate our abilities and knowledge, research shows that we're often not as skilled or knowledgeable as we think we are. This cognitive bias, known as the overconfidence bias, can lead to poor decision-making and inflated self-assessments, hindering our ability to lea...

Just believing that a treatment or intervention will work can sometimes lead to real improvements in health or symptoms, even if the treatment itself is inert or ineffective. This powerful phenomenon highlights the mind's role in healing and underscores the importance of belief and expectation in...

The mere perception of control can have a significant impact on our physical and mental well-being. Studies have shown that people who believe they have control over a situation, even if that control is illusory, experience less stress, anxiety, and pain. They also tend to perform better on tasks...