Prefer Known Over Unknown - Deepstash
Prefer Known Over Unknown

Prefer Known Over Unknown

People prefer knowing something bad is imminent over uncertainty. This preference for predictability over ambiguity highlights our brain's desire to prepare for and control outcomes.

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Uncertainty triggers an ambiguity aversion (a preference for known risks over unknown risks) among people as they feel unsettled and in limbo due to the lack of sure footing of information.

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