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The 3rd Law: Make It Easy

The 3rd Law: Make It Easy

3.1: Reduce friction. Decrease the number of steps between you and your good habits.

3.2: Prime the environment. Prepare your environment to make future actions easier.

3.3: Master the decisive moment. Optimize the small choices that deliver outsized impact.

3.4: Use the Two-Minute Rule. Downscale your habits until they can be done in two minutes or less.

3.5: Automate your habits. Invest in technology and onetime purchases that lock in future behavior.

The 4th Law: Make It Satisfying


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The 2nd Law: Make It Attractive

2.1: Use temptation bundling. Pair an action you want to do with an action you need to do.

2.2: Join a culture where your desired behavior is the normal behavior.

2.3: Create a motivation ritual. Do something you enjoy immediately before a difficult habit.

The 3rd Law: Make It E...


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Inversion of the 2nd Law: Make It Unattractive


2.Reframe your mind-set. Highlight the benefits of avoiding your bad habits.

Inversion of the 3rd Law: Make It Difficult

Inversion of the 4th Law: Make It Unsatisfying


78 reads


The most effective form of learning is practice, not planning."



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Inversion of the 1st Law: Make It Invisi


1.5: Reduce exposure. Remove the cues of your bad habits from your environment.

Inversion of the 2nd Law: Make It Unattractive

Inversion of the 3rd Law: Make It Difficult

Inversion of the 4th Law: Make It Unsatisfying


118 reads

The 1st Law: Make It Obvious


The 1st Law: Make It Obvious

1.1: Fill out the Habits Scorecard. Write down your current habits to become aware of them.

1.2: Use implementation intentions: “I will [BEHAVIOR] at [TIME] in [LOCATION].”

1.3: Use habit stacking: “After [CURRENT HAB...


138 reads

Inversion of the 3rd Law: Make It Difficult

3.6: Increase friction. Increase the number of steps between you and your bad habits.

3.7: Use a commitment device. Restrict your future choices to the ones that benefit you.

Inversion of the 4th Law: Make It Unsatisfying


68 reads

Temptation Bundelling 😍

Ronan Byrne, an electrical engineering student in Dublin, Ireland, enjoyed watching Netflix, but he also knew that he should exercise more often than he did. Putting his engineering skills to use, Byrne hacked his stationary bike and connected it to his laptop and television. Then he wrote a comp...


96 reads

Some Important Ideas 2

Action, on the other hand, is the type of behavior that will deliver an outcome. If I outline twenty ideas for articles I want to write, that’s motion. If I actually sit down and write an article, that’s action. If I search for a better diet plan and read a few books on the topic, that’s motion. ...


56 reads


"What is immediately rewarded is repeated. What is immediately punished is avoided."



68 reads

The 4th Law: Make It Satisfying

4.1: Use reinforcement. Give yourself an immediate reward when you complete your habit.

4.2: Make “doing nothing” enjoyable. When avoiding a bad habit, design a way to see the benefits.

4.3: Use a habit tracker. Keep track of your habit streak and “don’t break the chain.”

4.4: N...


56 reads

Some Important Ideas And Examples (3rd Law)

Voltaire once wrote, “The best is the enemy of the good.”

If you want to master a habit, the key is to start with repetition, not perfection.

I refer to this as the difference between being in motion and taking action. The two ideas sound similar, but they’re not the same. When you’re...


67 reads

The Four Stages Of Habit Build

The Four Stages Of Habit Build

First, there is the cue. The cue triggers your brain to initiate a behavior.

Cravings are the second step, and they are the motivational force behind every habit.

The third step is the response. The response is the actual habit you perform, which can take the form of a thought or an a...


174 reads


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