Your negative beliefs are the biggest obstacle between you and your dreams.

• Sincero’s book also challenges you to stop and pinpoint what it is that’s holding you back — or more specifically, what are your negative beliefs and where are they coming from?

Your parents might have told you no one in the family has ever been any good at making money, Sincero reasons, adding that as a result, “You shy away” from your potential, leading to what Sincero calls “The Big Snooze.”