Effect of counter priming - Deepstash

Effect of counter priming

It is worth noting that when exercising self-control with internal distractions, we tend to think about the reward more if we are told not to think about that reward specifically. The explicit mention of the not-to-be-thought-of object would prime the nodes for that object and thereby draw activation toward it, resulting in the increasing activation of that hot spots/ nodes, and leading to a "hot" response.

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