Does "cool" self-generated ideation about the object of desire facilitates delay of gratification? - Deepstash

Does "cool" self-generated ideation about the object of desire facilitates delay of gratification?

Yes. According to the marshmallow experiment, even when exposed to the real rewards, the children waited for them almost 18 min if they imagined them to be pictures rather than real. Likewise, delay was dramatically reduced when the children transformed the pictures into the real objects. It was their mental representation of the stimulus, either as real or as a picture, not its physical presence and reality, that controlled their behavior.

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