Fortunes require leverage. Business leverage comes from capital, people,... - Deepstash

Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).

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alibinnaseer

Writer | Content Creator | Physics Lover | Programmer | Muslim

This is not a summary, nor anything of my own. This is a life-changing thread from Naval's twitter account. Follow him on X, @naval

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Fortunes Require Leverage

Fortunes Require Leverage

Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).

3 Positions of Leverage

3 Positions of Leverage

Leverage is a force multiplier for your judgment. 3 options:

  • Labor: making other humans working for you. It is the oldest form of leverage, and actually not a great one in the modern world. Because managing other people is incredibly messy.
  • Money

Product and Media Are New Leverage

Product and Media Are New Leverage

Product leverage is where the new fortunes are made

The new generation’s fortunes are all made through code or media. Joe Rogan making 50 to 100 million bucks a year from his podcast, Jeff Bezos and Mark Zuckerberg are all code-based leverage.

Add in Capital and you...

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