Unique Competitive Proposition (UCP) - Part 2

Most home-based businesses have a winning formula:

Improved Productivity + Lower Costs = Potential to Sell Cheap & Make Money

This argument is a powerful one and it goes like this. The home-based business hasn't had to spend large sums of money on premises and rent at the outset, so those costs don't have to be recovered from every sale. Also, being more productive the home-based business gets more done and so has more to sell. Therefore with more output to sell and less costs to recover, anyone running a business from home can undercut any premises-based business and still make more profit.