"The cardinal marketing sin is being boring."
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High School Reading Teacher. Book lover. Sharing insights to inspire discovery. "Reading is to the mind what exercise is to the body." – Joseph Addison
Mastering business concepts doesn't require an expensive degree; it requires a strategic mindset and practical insights. By exploring the key principles of 'The Personal MBA,' we unlock the essential knowledge that drives successful enterprises. Let's dive into the core ideas that transform business understanding.
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Confusing models with reality is a cardinal sin of clear thinking.
If you believe too strongly in your models of the world, you can start to ignore evidence that your model is wrong.
Some crave the excitement that always being about to screw up brings. But being organized isn’t boring – being boring is boring. Make your own excitement and you’ll stop being boring – and then you can stop using your disorganization as a crutch for a life not fully realized.
The failure to develop a creative brief is a cardinal sin. The creative brief is important because it is the unifying document that identifies the important key benefits for a campaign of launch.
The creative brief tells the story and explains why it's important to the aud...
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