Quote by DAVID OGILVY - Deepstash
DAVID OGILVY

"The cardinal marketing sin is being boring."

DAVID OGILVY

45

260 reads

CURATED FROM

IDEAS CURATED BY

mrparedes

High School Reading Teacher. Book lover. Sharing insights to inspire discovery. "Reading is to the mind what exercise is to the body." – Joseph Addison

Mastering business concepts doesn't require an expensive degree; it requires a strategic mindset and practical insights. By exploring the key principles of 'The Personal MBA,' we unlock the essential knowledge that drives successful enterprises. Let's dive into the core ideas that transform business understanding.

Similar ideas

Put reality first and theory last

Confusing models with reality is a cardinal sin of clear thinking. 

If you believe too strongly in your models of the world, you can start to ignore evidence that your model is wrong.

Being Organized Is Boring

Being Organized Is Boring

Some crave the excitement that always being about to screw up brings. But being organized isn’t boring – being boring is boring. Make your own excitement and you’ll stop being boring – and then you can stop using your disorganization as a crutch for a life not fully realized.

Sin #1: No Brief

Sin #1: No Brief

The failure to develop a creative brief is a cardinal sin. The creative brief is important because it is the unifying document that identifies the important key benefits for a campaign of launch.

The creative brief tells the story and explains why it's important to the aud...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates