Boston Matrix - Deepstash
Boston Matrix

Boston Matrix

The BCG Growth-Share Matrix helps businesses prioritize products based on market growth and relative market share. It categorizes products into Stars, Cash Cows, Question Marks, and Dogs.

Stars: High growth and high market share; potential but requires investment.

Cash Cows: Low growth, high market share; generate steady cash.

Question Marks: High growth, low market share; need strategy and investment.

Dogs: Low growth, low market share; consider divesting.

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mrparedes

High School Reading Teacher. Book lover. Sharing insights to inspire discovery. "Reading is to the mind what exercise is to the body." – Joseph Addison

Strategic analysis is a cornerstone of effective business decision-making. It involves the systematic collection, interpretation, and application of data to understand the current state of the business, anticipate future trends, and identify opportunities and threats. By processing information into actionable insights, strategic analysis enables businesses to make informed decisions that align with their goals and values. This guide explores ten powerful strategic analysis tools that can empower you to make better decisions.

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