Four Corners Model - Deepstash
Four Corners Model

Four Corners Model

Michael Porter's Four Corners Model aids competitor analysis by examining Drivers, Assumptions, Strategies, and Capabilities.

Drivers: Competitor's mission and financial goals.

Assumptions: Competitor's beliefs about themselves and the industry.

Strategies: Competitor's decisions on pricing, product, and marketing.

Capabilities: Competitor's assets, technology, and workforce strengths.

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mrparedes

High School Reading Teacher. Book lover. Sharing insights to inspire discovery. "Reading is to the mind what exercise is to the body." – Joseph Addison

Strategic analysis is a cornerstone of effective business decision-making. It involves the systematic collection, interpretation, and application of data to understand the current state of the business, anticipate future trends, and identify opportunities and threats. By processing information into actionable insights, strategic analysis enables businesses to make informed decisions that align with their goals and values. This guide explores ten powerful strategic analysis tools that can empower you to make better decisions.

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