When Nobody’s Watching
Data doesn't lie; people do. Our online behavior often reveals our true selves when we think nobody's watching.
- Online searches and behaviors are more honest than surveys or interviews.
- This data can uncover biases, fears, and desires that people usually keep hidden.
- Marketers, policymakers, and researchers can use this data to understand better and serve their audiences.
"The truest expression of a people is in its dances and music. Bodies never lie." - Agnes de Mille
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High School Reading Teacher. Book lover. Sharing insights to inspire discovery. "Reading is to the mind what exercise is to the body." – Joseph Addison
"Everybody Lies" delves into the hidden truths revealed by big data, exploring how people's private online behaviors often contradict their public personas. A key insight from the book is that data doesn't lie; it exposes the reality behind our actions and beliefs. Understanding these hidden patterns allows us to gain profound insights into human nature and improve our decision-making processes.
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