HOW FLATTERERS SHOULD BE AVOIDED.

• Clearly defined
• Focused on results
• Realistic and logical
• Measurable
• Tailored to our individual needs
• Subject to change.

Meaningful goals need to be backed by reasons as a way of testing that we set the right goal.

There should be a big gap between the desired and actual behavior. The smaller the gap, the less effective the shaming will be. The degree of bad relative to the group matters. 

For instance, the worse the level of pollution for a corporation is, the more people will shame it.

If you fail to meet them, you probably set difficult ones for yourself.
Goals should inspire you to stretch yourself. If you hit all of your goals every time, they might not be ambitious enough.