Business Development: The Strategic Playbook

Business development, on the other hand, is like the chess game of the business world. It’s strategic, long-term, and often involves a lot of behind-the-scenes manoeuvring. While sales focus on immediate revenue, business development is about creating and nurturing long-term relationships and partnerships.

Think of business development as the art of building bridges. It’s about identifying new opportunities, forging strategic partnerships, and expanding into new markets. This could mean negotiating with potential partners, exploring new channels, or developing innovative business models.