If you spend your time chasing butterflies, they'll fly away. But if you spend time making a beautiful garden, the butterflies will come. Don't chase, Attract.
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Sin #6: Shiny-Object Syndrome
As new opportunities emerge, many brands are chasing the "shiny object" instead of starting with a strategy.
New media channels can present exciting opportunities but don't get caught chasing tactics -- chase your customer.
GUARD THY TREASURES FROM LOSS
”Study carefully, before parting with thy treasure, each assurance that it may be safely reclaimed. Be not misled by thine own romantic desires to make wealth rapidly.”
“Usurious rates of return are deceitful sirens that sing but to lure the unwary upon the rocks of loss and re...
Chasing Desires
• The time you spend chasing one of your desires is the time can't spend chasing the others
• There are desires that you have give up in order for you to focus on the desire that you truly want
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