The IKEA Culture: Consistent and Quirky

IKEA's culture is built on affordability, accessibility, and a unique DIY experience. They’ve made design accessible to everyone, from students on a budget to trendy minimalists. Their mission has always been simple: everyone deserves stylish, affordable furniture, even if it means struggling with an Allen wrench. This culture of democratic design is what sets IKEA apart, creating a sense of accomplishment with every assembled piece. No matter how much their strategy evolves, this core philosophy remains the same, keeping IKEA’s identity intact.