From Warehouse to Digital: Evolving Strategy

IKEA started as a giant blue box store with a self-service model that thrived on volume and low prices. As the retail landscape changed, so did IKEA. They embraced e-commerce, creating a robust online presence and an app that lets customers visualize products in their own space. IKEA also expanded its delivery services, so no need to struggle with loading flat packs into tiny cars. For those who hate assembling, they even offer assembly services. By adapting to customer needs, IKEA has modernized without losing its charm.