Recognizing the importance of sustainability, IKEA has gone beyond trends to integrate eco-friendly practices. They’ve committed to using renewable and recycled materials, and they’ve rolled out furniture recycling programs. Their “buy back and resell” initiative allows customers to return old IKEA furniture for resale, turning buyers into suppliers. IKEA aims to be climate positive by 2030, reducing more greenhouse gases than it emits. This commitment shows that IKEA is not just selling furniture—it’s working to ensure a better future for the planet.
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How IKEA Evolved Its Strategy While Keeping Its Culture Constant
vertexviews.wordpress.com
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IKEA has evolved its strategy by embracing e-commerce, expanding delivery options, and committing to sustainability, all while preserving its core values of affordability, accessibility, and the DIY spirit.
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