People want to be heard and appreciated, and when you actively listen, you meet that need, making them more likely to engage with and respect your viewpoint. Talking in terms of others’ interests keeps them engaged and shows empathy, which builds rapport and makes persuasion easier. Finally, making people feel important boosts their self-esteem and sense of worth, creating goodwill and a positive bond. These behaviors are effective because they align with the natural human desire for recognition, connection, and understanding, which, in turn, encourages cooperation, openness, and influence.