Court Attention at All Costs

• At the beginning of your rise to the top, then, spend all your energy on attracting attention. Most important: The quality of the attention is irrelevant
• Court controversy, even scandal. It is better to be attacked, even slandered, than ignored
• BUT Never a...

• Every crowd has a silver lining and they tend to act in conjunction.
• Attach your name and reputation to a quality, an image, that sets you apart from other people.
• Attack the most visible, most famous, most powerful p...

Examples of half-work:

• You start writing a report but stop randomly to check your phone for no reason or to open up Facebook or Twitter.
• You try out a new workout routine. Two days later, you read about another “new” fitness program and try a little bit of that. You m...