Time is what we want most, but what we use worst.

Confirmation bias plays a big role in this process: once we make a selection, we’ll do almost anything to rationalize it.

Which is why action will always trump analysis.

• The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
• If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.

The Tyranny Of Time. The clock is a useful social tool, but it is also deeply political. It benefits some, marginalizes others, and blinds us from a true understanding of our own bodies and the world around us.