Social media has pushed brands to minimize the gap between runway shows and retail availability, changing the traditional fashion calendar.
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Exploring the revolutionary impact of social platforms on fashion trends, consumer behavior, and industry dynamics.
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Similar ideas to The See-Now-Buy-Now Revolution
Fashion shows have always been about creating visibility and exposure for a designer's collection with the end goal of selling clothes. Technology placed fashion weeks within reach of everyone and changed it into a pop-culture phenomenon. As the fashion influencer emerged, the st...
With social media being the better platform, many designers embraced the creative challenge this presented. They showcase their collections via fashion films or shoots and find other inventive ways to draw audiences.
The designers who had the most success on social media were those who sca...
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